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Fashion

180s · 2019 Campaign

An outdoor lifestyle campaign for 180s, with creative direction and photography shaped by natural light, movement and a documentary approach.

A screenshot of the 180s website featuring a model in earmuffs and a green coat beneath an Athleisure heading.
180s · 2019 Campaign01 / 15
A close outdoor portrait of a model wearing beige knitted earmuffs.
180s · 2019 Campaign02 / 15
A model in leopard-print earmuffs, a gray cable-knit sweater and a fur-trimmed coat.
180s · 2019 Campaign03 / 15
A model wearing dark earmuffs and a gray cowl-neck sweater beneath a fallen tree.
180s · 2019 Campaign04 / 15
Two smiling models in winter coats and earmuffs standing beside a tree.
180s · 2019 Campaign05 / 15
A model in black earmuffs, gloves and a green coat over a red sweater.
180s · 2019 Campaign06 / 15
A model in a dark padded coat sitting on a bench beside water.
180s · 2019 Campaign07 / 15
A side portrait of a model in black earmuffs and gloves, with a red knitted cuff.
180s · 2019 Campaign08 / 15
A close portrait of a model holding black-gloved hands near the face beneath dark earmuffs.
180s · 2019 Campaign09 / 15
A smiling model in gray earmuffs, a patterned scarf and a padded jacket.
180s · 2019 Campaign10 / 15
A model in red-and-black earmuffs holding gloved hands together beside a fallen tree.
180s · 2019 Campaign11 / 15
A model in a green jacket and gray earmuffs standing beside a wooden railing.
180s · 2019 Campaign12 / 15
A side portrait of a model wearing gray knitted earmuffs and a green jacket.
180s · 2019 Campaign13 / 15
Two smiling models leaning their heads together while wearing patterned earmuffs.
180s · 2019 Campaign14 / 15
A model in checked earmuffs and a multicolored scarf looking to the side.
180s · 2019 Campaign15 / 15

About the project

For 180s, I developed an outdoor lifestyle campaign that put the products into use. My role covered the mood board, photography and editing, with the brand’s designer contributing styling and makeup.

Natural light, a reflector and occasional in-camera haze shaped the photographs. My photojournalism background informed the emphasis on movement and unforced moments within the planned scenes.

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Select fashion, beauty and entertainment commissions in Miami and New York.

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