Art direction
Mercedes & McRill
A visual identity concept for Mercedes & McRill, bringing horses, a crown and a circular crest into a single emblem.
About the project
I designed this identity concept for Mercedes & McRill, drawing on the structure of traditional crests.
Horses and a crown form the emblem. Its circular composition began with an unexpected reference: a decorative street cover in SoHo.
Have a brief in mind?
Select fashion, beauty and entertainment commissions in Miami and New York.
Explore commissions Send your brief